The firm
Financial conversations are easier when judgment leaves the room.


Lynda McDonell
Growing up, Lynda’s dad worked in finance, and she spent many childhood days in his office. She never questioned whether she belonged in that world — until she realized how many women were raised to feel like they didn’t.
She spent years in the corporate world, first training and working as a CPA, then moving into senior finance leadership for a Fortune 100 company. Her purpose found her when a friend asked, “Lynda, will you coach me?”
There is a difference between a tax accountant and a financial accountant. A tax accountant focuses on compliance — returns, filings, obligations. A financial accountant looks at the health and direction of a business. Lynda comes from the financial side, so her focus has always been helping businesses run better, not just stay compliant.
Her approach
- Look at the big picture. Business and personal finances, seen together.
- Create smart systems. Simple, sustainable systems so the business serves your life.
- Change how you think about money. Confident decisions without second-guessing.
The team
Lynda personally works with each client, supported behind the scenes by a team of professionals across the U.S. who care about your business as much as she does.
Certified financial coach · Financial Coach Academy graduate
“If you are looking for someone who will truly listen to what you are saying and guide you towards the outcome you wish to achieve, Lynda would be a great resource for you.”
